Taylor Swift’s fans, known as Swifties, were sent on an exciting virtual Easter egg hunt by the pop sensation herself to unveil the track titles of her upcoming album, “1989 (Taylor’s Version).” However, what was meant to be a thrilling puzzle challenge turned into a frustrating experience for many fans due to technical difficulties.
Swift had previously announced the re-recording of her album “1989” and teased that “Taylor’s Version” would include previously unreleased songs, a trend she has continued with her re-recordings. Fans eagerly anticipated the unveiling of these new tracks, and Swift, true to her style, added an element of mystery to the reveal.
Google stepped in to assist with the excitement by integrating the puzzle challenge into its search function. A series of 89 puzzles were designed for fans to solve, ultimately revealing the names of the new songs. Google playfully stated, “You’ll be helping Swifties around the world get out of the woods (or unlock the vault) as everyone collectively solves 33 million puzzles.”
The journey began with a mysterious blue vault appearing when fans searched “Taylor Swift.” This vault revealed a scrambled version of Swift’s upcoming album name and promised more puzzles as participants entered answers into the search bar.
However, the excitement quickly turned into frustration for many fans as they encountered technical glitches. Despite their efforts to search for answers, progress seemed to stall. Swifties took to social media to express their disappointment, with some pointing out the challenges posed by the vast number of puzzle completions required when the game wasn’t functioning properly.
One fan humorously commented, “we’re definitely not getting 33m before the album comes out with this stupid vault not working.”
Acknowledging the glitches, Google addressed the issue on social media, assuring fans that they were working on resolving the problem. “Swifties, the vault is jammed! But don’t worry, there are no blank spaces inside,” they reassured fans. “We’re in our fix-it era and will be out of the woods soon.”
While the technical hurdles were frustrating, it’s undeniable that Taylor Swift’s ability to engage her fanbase and build anticipation for her music remains unmatched. Swift herself contributed to the excitement by sharing a video of a blue vault opening on her Instagram and teasing, “You can tell me when the search is over… if the high was worth the pain.”
The buzz around Swift’s upcoming release was evident in search trends, with searches for “Taylor Swift” spiking after her post and remaining high for several hours. Her Google search interest reached its peak at 3 p.m. on Tuesday, two hours after her Instagram post, before gradually declining.
“1989 (Taylor’s Version)” is scheduled for release on October 27, precisely nine years after the original album’s debut. As the technical issues are addressed, Swifties eagerly await the full tracklist, promising an exciting journey leading up to the album’s release.
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