Taylor Swift’s ‘Eras Tour’ Box Office Journey: What We Learned

Taylor Swift’s unconventional approach to releasing her concert movie, “Eras Tour,” in collaboration with AMC Theatres, has raised eyebrows and set records. While it opened with a remarkable $92.8 million domestically and $123.5 million globally over the Oct. 13-15 weekend, it’s left the industry pondering several lessons. This article dissects the key takeaways from the … Read more

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