Taylor Swift's 'Eras Tour' concert movie made an impressive record-breaking debut, raking in $92.8 million domestically and $123.5 million globally in its opening weekend.
Despite its success, questions remain regarding why the movie fell short of expectations in terms of its opening revenue and its unconventional marketing approach.
The movie's initial exclusive release with AMC Theatres led to record advance ticket sales but left other theater circuits scrambling to adjust.
While fans celebrated the release date change for 'Eras Tour,' some ticket buyers were irked by nonrefundable tickets.
A significant portion of the audience for 'Eras Tour' skewed younger and predominantly female, prompting discussions about the film's marketing approach.
The movie's unanticipated box office success challenges traditional tracking and distribution strategies in the industry.